Our campaign 'Fifty Shades of Safe' is fully online since a few weeks and it was a delight to think about a way to combine both Valentine's Day and Designers Against AIDS. I remembered my friend Sarah asking me to go see the movie 'Fifty Shades of Grey' and we both laughed because we noticed that it was debuting in the movie theatre on Valentine's Day. BAM. Inspiration started flowing. What if we combine 'Fifty Shades of Grey' with Designers Against AIDS? We called the campaign 'Fifty Shades of Safe', for obvious reasons. Then came the fun part: Photoshop. Pieces started to come together and tadaa, 'Fifty Shades of Safe' was born. Now the only thing left for us to do is to share, share, share! It's the only kind of viral we DO love here at Designers Against AIDS. Wanna help? Share our 'Fifty Shades of Safe'-campaign with the hashtag #50ShadesofSafe on all your social media and watch the magic happen!