Our 'Keep Safe And Carry One' slogan is now 7 months old and has been tweeted & retweeted by almost 3 million people.

Names include Erin O'Connor, Caryn Franklin, Inez Van Lamsweerde, Christy Turlington, Franca Sozzani (Vogue Italia), Hannelore Knuts, Josh Beech, DJ Dimitri from Paris, Mary Katrantzou, Hannah Marshall, Charlie Le Mindu, Nina Garcia, Audrey Kitching, Dannii Minogue, Agnés b, Jed Root, Black Francis (formerly of Pixies), Alex Murray-Leslie (Chicks On Speed), Julie Gilhart (Barneys), Six Scents perfume, Martin Webb (Marc Jacobs Japan), L'Wren Scott, Jean Charles de Castelbajac, Robin Schulié (of Maria Luisa in Paris), singer Yelle, Marpessa, Alda Balestra Stauffenberg, Ford Models, Rogan, Loomstate, Sascha Lilic (French stylist), Mickey Boardman (of Paper Magazine), AIDS organizations,  fashion blogs, music lovers and tons of other people. This proves the power of the internet once more and I hope that some of the people who see the slogan will take the message to heart: stay safe, people- also in 2013 and beyond. And keep retweeting and refacebooking this link please: http://bit.ly/wLfcON
Thank you and Happy New Year!