Yesterday, Brazilian football superstar Ronaldinho accepted an invitation from Brazil’s Ministry of Health and the Joint United Nations Programme on HIV/AIDS (UNAIDS) to promote AIDS awareness through sport.

Drawing on a well respected athlete like Ronaldinho is a great way to start conversations with young people about pursuing a healthy lifestyle both physically and sexually.

Especially in Brazil, where kids come out of their mother's womb and start playing football, it'll be great to see how this campaign develops over the coming months.