I am sure everybody has already heard about Earth Hour, an event that is held worldwide annually encouraging people to turn off their non-essential lights for one hour, as a symbol for their commitment to the planet. But have you heard about Durex condoms new campaign for Earth hour? Durex condoms released a campaign just in time for the Earth Hour 2014 when people switched off their lights for an hour at 8.30 pm. They came up with a saucy idea, to people to spend the hour between 8:30 and 9:30 in bed without any lights on, including mobile and computer screens. According to them, our growing obsession with phones, laptops, TVs and tablets are getting in the way of great sex, which is ironic as they are meant to bring us closer to each other. So Earth hour was a perfect campaign fit to get across that message, let’s all turn off to turn on. #turnofftoturnon If you want to see how Durex motivated people to escape the screen and embrace the physical, check their awesome video: https://www.youtube.com/watch?v=d6VPUTtuKuk