Wear With Pride
Author: Manoesj Dom
Friday 20th of April 2018 11:01:16 AM

The last couple of years more and more attention is focused on equal rights for the LGBTQ+ community. Studies show that messages about diversity and equality for the LGBTQ+ community have widespread impact.

There are numerous charities and organizations that are fighting for the rights of the LGBTQ+ community all over the world. To get this subject in the mainstream media, it is essential that popular brands are creating specialty products or viral content to show their support for the LGBTQ+ community. Levi's has a Pride collection, Skittles handed out limited edition monochrome packages, Ben & Jerry's renamed one of their ice creams to honour same sex marriage and so on.
Now Dr Martens is one of them! To celebrate this years Pride, Dr Martens designed an exclusive pair of their iconic 1460 boot. By taking the colours of the Pride flag, Dr Martens celebrates diversity and the LGBTQ+ community.

The upper part of the boot features a bold and bright rainbow print. On the outsole you can read the a ‘Pride' slogan.

A portion from the sales will benefit an important cause, The Albert Kennedy Trust. AKT is an LGBT youth homelessness charity. They provide safe homes, mentoring and support to young people who are homeless or are living in a hostile environment of in housing crisis.

Last year AKT provided over 8 000 nights off the streets, over 1 000 hours of mentoring and worked intensively with over 750 young people.


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