As it's almost World AIDS Day again we're seeing lots ofnew campaign photosand illustrations, but I still like this billboard image very much, that was taken in Chad (Africa) in 2007 by my friend photographer Teun Voeten. It's simple, charming, a tad naive and straight to the point- and I can see how you can reach many people that way. Maybe we should all try to be a bit less clever and a bit more direct?