Today the editor of Elle Oriental sent us these photos of a story about cause related marketing, for which she also interviewed me. The article is in French and talks about how brands link up with good causes, which kind of approach works- and what doesn't. Fashion against AIDS works very well- we knew this already of course, but it's nice to get this kind of feedback all the way from Lebanon! And with Lady Gaga and Bono we're in good company;-)