H&M announced the launch of 'Fashion against AIDS', their AIDS awareness project/collection together with Designers against AIDS that will hit the stores (650 of them, in 27 countries) on January 31st, 2008.  The certified organic cotton T-shirts, hooded jackets and minidresses are designed by celebs  Timbaland, Rihanna, Scissor Sisters, Katharine Hamnett, Rufus Wainwright, Good Charlotte, Ziggy Marley, Chicks on Speed, Justice, Jade Jagger, Henrik Vibskov, The Cardigans and My Chemical Romance, who all participated free of charge.

The idea is to alert young people to the actual HIV/AIDS situation and to make them think about prevention and caring for themselves and their loved ones.