Safe sex campaigns are very important, but it's not always possible to measure their impact. In Switzerland, they figured that it doesn't make sense to produce videos with taxpayers money that nobody is watching, so they contacted real couples (both straight and LGBT) and asked them to make love to each other in front of the camera, going as far as they wanted to. The new campaign is called 'Love Life-No Regrets' and we think it's brilliant and will be a huge hit among teenagers- and others. You can see the result (NSFW) here: http://www.wunderweib.de/videos/echte-paare-fuer-kampagne-beim-sex-gefilmt-v142936.html

What do you think about this approach? Good,or a step too far?